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AFMA AGM: Celebrate with us at The Capital Zimbali

The Animal Feed Manufacturers Association (AFMA) invites its members and industry guests to the AFMA AGM, hosted at The Capital Zimbali, Ballito, KwaZulu-Natal.

4 – 5 September 2025

Celebrate 80 years of excellence with unforgettable networking at the AGM and celebration at the prestigious Gala Dinner.

Don’t miss this once-in-a-lifetime milestone event.

About the AFMA AGM

AFMA has reached a momentous milestone — 80 years of innovation and impact. Join us at this year’s AGM to reflect, connect, and celebrate where we’ve come from and where we’re going.

Our AGM promises an engaging programme featuring:

A spectacular Golf Day
A Meet & Greet Cocktail Evening
The formal AGM, including guest speakers
A grand 80th Anniversary Gala Dinner and Awards Ceremony

It’s more than an AGM — it’s a celebration of our legacy!

Programme Highlights

	EVENT	TIME	VENUE	ADDITIONAL INFO
Thursday, 4 September 2025
Morning	AFMA Golf Day	Registration opens 07:30 First Tee Off at 09:00	Zimbali Country Club	Visit the AFMA 2025 Golf Day website
Afternoon	AFMA Board of Directors' Meeting	15:30	Gambit	Attendance only for AFMA BOD
Evening	Meet & Greet Cocktail Evening & Golf Prize-Giving	18:30 for 19:00 – 22:00	Stingray Pool	• Afterparty: Poison Ivy Lounge in the main hotel • Cash Bar available
Friday, 5 September 2025
Morning	AFMA AGM and Guest Speakers	09:00	King Protea	Open to all AFMA members and invited guests
Afternoon	Lunch	13:05	Copper Restaurant	Followed by leisure time
Evening	AFMA 80th Anniversary Gala Dinner and Awards Ceremony	18:00 for 18:30	King Protea	• Dress Code: Smart • Cash Bar available
Weekend, 6-7 September 2025
	Golf (Optional)	Guests staying at Zimbali are welcome to enjoy golf at their leisure and their own cost over the weekend. If you would like to play, please contact the Zimbali Country Club Pro Shop directly to arrange your booking: proshop@zimbali.co.za

AGM Programme

5 September 2025
Venue: King Protea

TIME	ITEM
08:00 – 09:00	Arrival, Registration & Tea / Coffee
09:00 – 09:10	Opening and Welcome
09:10 – 09:50	Guest Speaker: Dr Tracy Davids, Director and Manager of Commodity Markets & Foresight, BFAP Topic: South Africa’s Agri Outlook: Crops & Livestock
09:50 – 10:05	Q&A Session
10:05 – 10:20	Chairman’s Report
10:20 – 10:30	Gold Sponsor Spotlight – Pretoria Protein Company (PPC)
10:30 – 11:00	Tea / Coffee Break
11:00 – 11:45	Panel Discussion: Topic: Soybean market dynamics and strategic protein supply in the animal feed sector Facilitator: Prof Ferdi Meyer, Chairperson: Soybean Value Chain / BFAP Panel Members: • Dr Erhard Briedenhann – MIDS • Peter Lovelace – CEOCO • Anina Hunter – AFMA Chairperson • Kellie Becker – Southern Oil Company
11:45 – 12:00	Q&A Session
12:00 – 12:10	Gold Sponsor Spotlight – Promtek
12:10 – 12:30	Guest Speaker: Ian Bird, Business Unit South Africa (BUSA) Topic: Future-proofing SA’s logistics industry
12:30 – 12:40	Q&A Session
12:40 – 12:50	Closing Remarks & Announcements
Closed Session for AFMA Members – Voting
13:05 – 13:35	Closed AGM Session
13:35 – 13:45	New Board of Directors' Meeting (Venue: Gambit Room)
13:05 – 15:00	Lunch

Gala Dinner Programme

5 September 2025 • Venue: King Protea
Dress Code: Smart • Cash Bar available

TIME	ITEM
18:00 – 18:30	Guest Arrival
18:30 – 18:40	Opening & Welcome
18:40 – 18:45	80th Anniversary Video
18:45 – 18:55	Gold Sponsor Spotlight – R-Biopharm AG
18:55 – 19:15	Starter
19:15 – 19:25	Gold Sponsor Spotlight – Chem Nutri Analytical
19:25 – 20:05	Main Course
20:05 – 20:35	Guest Speaker: Motivational Address Dr Gillian Arendse, Manager: Communication and Stakeholder Relations, NRF-iThemba LABS
20:35 – 20:50	Recognition of AFMA Leadership
20:50 – 21:10	Awards of Excellence • Student of the Year • Person of the Year
21:10 – 21:30	Dessert & Networking

Our Speakers

Guest Speaker at the AGM –

Dr Tracy Davids

Director and Manager of Commodity Markets & Foresight (BFAP)

Dr Tracy Davids is a Director at the Bureau for Food and Agricultural Policy (BFAP), where she leads the Commodity Markets & Foresight programme. She specialises in commodity market modelling, competitiveness, and international trade, and regularly contributes to global market outlooks. Holding a PhD in Agricultural Economics from the University of Pretoria, she has extensive international collaboration experience and is recognised for her innovative approach to agribusiness strategy. Her work in fostering partnerships across sectors has made her a driving force behind projects that advance Africa’s agricultural potential.

Guest Speaker at the AGM –

Ian Bird

Senior Executive, Business Unity South Africa (BUSA)

Ian Bird is a Chartered Accountant who qualified at Ernst & Young and completed his national service at the SA Revenue Services before joining Spoornet (now Transnet Freight Rail). He advanced to executive responsibility for the Export Coal Line to the Richards Bay Coal Terminal and later served on its Board. Since moving into consulting in 2001, he has advised leading companies including Anglo American, Eskom, Exxaro Resources, ArcelorMittal, DP World, and Imperial Logistics. He has also collaborated with global firms such as Oliver Wyman, HATCH, BIGEN, and RCE, and previously led the logistics stream at the Public Private Growth Initiative. Today, as Senior Executive at BUSA, he heads the Transport & Logistics Focal Area and works closely with government through the National Logistics Crisis Committee.

Soybean Panel Discussion Expert –

Prof Ferdi Meyer

Managing Director, Bureau for Food and Agricultural Policy (BFAP)

Professor Ferdi Meyer is Managing Director and a founding member of BFAP, with more than two decades of experience in agricultural market modelling, value chain analysis, and scenario planning. Under his leadership, BFAP has become a key institution in advancing sustainable development within South Africa’s agricultural sector and beyond. He also serves on various boards, is a Trustee of the Protein Research Foundation, and holds the position of Professor Extraordinary in Agricultural Economics at Stellenbosch University. His deep knowledge of farming is rooted in his upbringing on a crop and livestock farm in the North West Province.

Soybean Panel Discussion Expert –

Kellie Becker

Managing Director, Southern Oil (Pty) Ltd

Kellie Becker is the Managing Director of Southern Oil (SOILL), Africa’s largest canola crusher and oil manufacturer. He was SOILL’s first employee when he joined as General Manager in 1996 and became Managing Director in 2007, leading the company’s turnaround from near insolvency into a national leader in the edible oils sector. A qualified mechanical engineer, he previously worked at PPC Lime, Denel, and Stellenbosch University’s Bureau of Mechanical Engineering. Becker is known for his strong leadership in FMCG supply chains, operational performance, sustainability, and community upliftment, positioning SOILL as a key player in the agriculture and food industries.

Soybean Panel Discussion Expert –

Dr Erhard Briedenhann

Founder and CEO, Management Investment and Distribution Services (MIDS)

Dr Erhard Briedenhann holds an MSc in Poultry Nutrition from Stellenbosch University and a PhD in Agribusiness from the University of Natal. He has served the industry in leadership roles including Chairman of AFMA, Vice Chairman of the Protein Research Foundation, Chairperson of the Oilseeds Advisory Committee and SAGL, and Vice Chairman of SAGIS. He also serves on the board of SACTA and owns a trading business supplying inputs to the feed sector. With decades of expertise, he remains a key figure in driving oilseeds, feed industry development, and strategic agricultural collaboration.

Soybean Panel Discussion Expert –

Anina Hunter

Managing Director, Epol Feed & AFMA Chairperson

Anina Hunter is Managing Director of Epol Feed at Rainbow Chicken and Chairperson of AFMA. With over 22 years’ experience in the feed industry, she holds degrees in Animal Science and Business Administration. She prioritises creating an enabling environment that supports long-term industry growth, emphasising collaboration between industry and government to address challenges such as infrastructure constraints and rising energy costs. Under her leadership, AFMA has focused on strategic areas including maintaining feed affordability, promoting industry self-regulation, and investing in skills development. Recognised as a mentor and role model, Anina has empowered teams and inspired professionals, particularly women in agriculture, through her dedication to resilience, collaboration, and sustainable sector growth.

Soybean Panel Discussion Expert –

Peter Lovelace

Chief Executive Officer, Central Edible Oils (Pty) Ltd (CEOCO)

Peter Lovelace is CEO of Central Edible Oils, a leading processor of sunflower seed and soybeans in South Africa. CEOCO crushes sunflower seed at its Boksburg plant and operates an extruded soya plant in Delmas and Boksburg, producing oilcake widely used in the poultry and feed industries. The company has also been recognised internationally, winning the Unilever Partner to Win Award for sustainable sunflower farming. Lovelace plays an active role in industry bodies, serving on the Oilseeds Advisory Committee and as Chairman of the newly formed Oilseed Crushers Association of South Africa (OCASA).

Motivational Speaker at the Gala Dinner –

Dr Gillian Arendse

Manager: Communication and Stakeholder Relations, NRF-iThemba LABS

Gillian Arendse is a well-known and loved presenter at many an Educational event; whether a school, conference or symposium. He is an experimental nuclear physicist (by training), motivator (by choice and conviction), and a general all-rounder committed to use his gifts and talents to impact the lives of every person with whom he interacts. His passion to leave people better than he found them is fuelled by a need to be challenged on a daily basis.

He is currently employed by the NRF-iThemba LABS as Manager: Communication and Stakeholder Relations; a position he took up on 1 July 2020.

Highest Qualification: PhD (Experimental Nuclear Physics, 1997 – Stellenbosch University)

The Venue

The Capital Zimbali — Where Business Meets Coastal Bliss

Nestled in a lush tropical forest estate, just 15 minutes from King Shaka International Airport, The Capital Zimbali blends the wild beauty of the Indian Ocean with world-class luxury.

Expect:

Breathtaking views
Coastal tranquillity
Refined hospitality

Visit The Capital Zimbali Website

: Copper Restaurant – Breakfast Buffet

: Copper Restaurant

: Poison Ivy Lounge

: Stingray Pool

: Stingray Pool

Travel & Accommodation

Please note: AFMA covers conferencing and banqueting costs only.
All other expenses (accommodation, travel, room services, porterage, etc.) are for the guests’ own accounts.

We’ve negotiated special discounted rates for AGM attendees. This resort is highly sought after – rooms are limited and will be allocated on a first-booked, first-served basis – early booking is strongly recommended.

Accommodation Rates

Single Room (B&B): R3,325 per night (VAT incl.) + R73 pppn resort levy (VAT incl.)

Sharing Room (B&B): R3,630 per night (VAT incl.) + R73 pppn resort levy (VAT incl.)

Accommodation Reservation Code: #30689(AFMA)